Q4 2020 Horror Games Performance on iOS in the UK: Sensor Tower Analysis

As the year 2020 came to a close, horror game aficionados in the United Kingdom were actively engaging with some of the top titles on iOS. Sensor Tower provides a glimpse into the performance of these spine-chilling games during the fourth quarter.

Identity V by NetEase Games saw a significant spike in revenue towards the end of the quarter, reaching approximately $33K in the last week of December. Downloads peaked at nearly 3K in early November, while weekly active users (WAU) showed a consistent upward trajectory, ending the year with over 8K.

Illumix, Inc.'s Five Nights at Freddy's AR experienced its revenue zenith in the week leading up to Christmas, crossing $11K. The game maintained a steady influx of downloads throughout the quarter, with a notable increase to over 4K in the week before Christmas. WAUs also reached a high of over 11K in the same period.

The classic Five Nights at Freddy's by Clickteam, LLC saw a consistent revenue flow, topping at $3K in the final week of December. The game's downloads surged to 1K in the week leading to Christmas, and its WAUs saw a peak of over 4K at the year's end.

tinyBuild LLC's Hello Neighbor showed a remarkable download count, reaching nearly 14K in early November. Revenue for the game also saw an upward trend, with a substantial increase to almost $3K in the last week of December. WAUs were impressive, with numbers soaring to over 34K in the same period.

Lastly, Ultimate Custom Night, another offering from Clickteam, LLC, had its revenue rise to over $1.5K during the Christmas week. Downloads for the game showed a significant jump to 674 in the week before Christmas, and WAUs grew to almost 2K by the year's end.

For more in-depth insights and data on app performance, Sensor Tower's platform remains a valuable resource for understanding trends in the mobile app market.